Why should we care?
Becoming a content creator becomes a better deal with Brave. The aim is simplifying monetization of great content through fees or donations. Hidden charges and complicated authentication processes will become a thing of the past. As a user, you can directly pay through your browser settings which allows news sites and public wikis to provide an entirely new experience to their users. This paves the way for them to expand their content production capacity since funding will no longer be an issue – even for long tail content producers.
Life will become easier for content consumers too. You can either watch more meaningful ads or simply opt-out of the ad space altogether by converting any currency into BAT and enjoy your favourite content against a granular fee. This is particularly handy for consumers in restrictive countries who do not have access to popular payment gateways like Paypal. BAT is already available on renowned platforms like Uphold and tradeable on various cryptocurrency exchanges. Furthermore Brave makes bloated ad blockers obsolete.
Advertisers will get a better return on their investment with their advertising efforts reaching users, whose attention towards their ads is actually measurable through so called Basic Attention Metrics (BAM) that sit right in a user’s browser. The introduction of Basic Attention Tokens and its associated system could mean a higher click-through and video retention rate along with lower bounce rates in campaign microsites. So called fake clicks from bots and click-farms to make sponsored content look more authentic will disappear from the scene.