Online identity for iconic hotel in Davos - SELISE

Online identity for iconic hotel in Davos

August 5, 2018
Nestled at the foot of the Grison Alps, the InterContinental Davos (also known as “The Golden Eye”) combines seclusion and convenience. As the most spacious hotel in this Alpine city, it also boasts spectacular architecture and breathtaking views. Throughout the year, this iconic hotel serves Presidents, Prime Ministers and elite business personalities with Swiss hospitality and promises a memorable visit. It is therefore a no small feat that the Management of the InterContinental Davos has awarded SELISE Creative to conceptualize and develop the Online Experience for their unique hotel. The marketing teams of SELISE Creative and InterContinental Davos came together to create a website that captures the essence of Davos’ natural beauty and gives visitors an experience that is uniquely “intercontinental”.
“It has been an excellent experience to work with a partner who understood our needs from the very first meeting. SELISE consulted us on the entire online experience for our guests, new digital channels, technology and last but not least on data privacy .” says Daniel Füglister, General Manager of Intercontinental Davos.

Crisp Design, Scenic Pictorial World

The site bolsters high-resolution images and video material and is guided by vector based interaction elements which suits the modern range of high-end devices. Despite this extravagance, the site loads in a seamless, eye-pleasing manner thanks to a sophisticated, multi-layered loading, caching and preview architecture. Last but not the least, the site changes its design based on the season.

Driving Conversions

You can view details of the rooms, check reviews from other visitors, ask for event space or book restaurant seats and spa treatments. Visiting the site from web and mobile are two different experiences altogether. Both versions draw on an SEO friendly content architecture, with keyword optimization for three languages. The site also embeds powerful analytics components that allow webmasters to continuously fine-tune its contents towards their target group.

All this just goes on to eventually drive bookings from emotionally inspired users- if they haven’t already been convinced by the testimonial section. After our initial efforts, Intercontinental Davos is already ranked first for branded searches in Switzerland!

For those who simply want to skip all the jargon above, go check out the website and experience it yourself. The site stands as a masterpiece on the 2018 digital hospitality landscape and SELISE Creative is delighted to add this project to their portfolio.