Product and Accessories eShop for Outdoorchef AG

For over 20 years, Outdoorchef has been fueling its passion to add to barbecue culture. Today, the company dominates the international barbecue market with a complete range of gas, charcoal and electric barbecues all equipped with a unique funnel system. SELISE is proud to have been able make lasting contributions intended to enhance the overall online customer experience for the company.

The new Outdoorchef website provides a complete solution for the firm, starting from product information and online ordering, to spare parts catalogues for service partners and a marketing tool that gathers and manages customer data  (Newsletter, Grill Registration, Events, Contact Forms and Shop Orders) and makes it actionable for email marketing.

It has been built on enterprise grade WordPress setup, making it lighter and faster than before. We created an event module that lets customer personalize their booking, tracks all automated emails sent by the system. Visitors can now directly buy accessories from the website product page or locate physical stores from where they can purchase. The online shop is also automatically synced with Outdoorchef’s SAP.

For people who just want to skip all the jargon above, we suggest you take a look at the website here, and jump right into the grill-feeling.