Enhancing Thermomix Global’s Online Presence

SELISE Digital and Vorwerk International teamed up to improve the overall online presence of Thermomix by reaching more markets and providing a great user experience that matches the true value proposition of this wonder product.

Vorwerk’s Thermomix is an all-in-one kitchen appliance that has been revolutionizing the way modern kitchens run around the world. This ingenious device incorporates 12 cooking functions into one compact device that is packed with tremendous power, versatility and innovation.

SELISE Digital has been partnering with Vorwerk International since mid-2017 to improve the overall online presence of Thermomix. Their global template for websites was given a complete design makeover with a modern infusion that focused on the Thermomix device and its impact on its users’ lifestyles.  

We also created a simplified community module that fits seamlessly into the main global template and allows users to upload their own recipes. Recipes are easier to find with advanced schema support and allow users to interact with each other through comments and ratings. Around 5000 members have created over 6500 recipes with a 7% weekly growth in traffic.

Over 2018, we successfully deployed 10 country websites in 3 continents and contributed to a 30% increase in overall website conversions from 2017.

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