At one end, it is imperative that the webshop is intuitive. The whole ordering engine needs to not only be able to educate the customer, but also suggest and provide assistance to help them complete their order successfully. This ensures that each order is complete with all the right validations, and the information are captured in full.
With the creation of the SELISE Telco Suite we tried to adhere to the strict information requirements of the telcos, but also ensures that the order experience is not too intimidating for their customers. As an example, when a customer is ordering telephony services, they are carefully walked through processes ranging from recording DDI-block with the correct zip code, automatically matching the number of call-in lines to their desired devices, to even ensuring that each device is mapped to a unique number. Behind the scenes, the web application’s backend and frontend are constantly matching and validating input until all the validations are met. This ensures an influx of orders with wholesome data that can be used to effortlessly complete the service installation without any additional inputs from the customer. This is where the concept of Zero Touch Order Management is so fantastic.
From the user experience point of view, it is critical to offer the customer just enough to get them started, and make suggestions as they progress with their order. Information overload should always be avoided. A customer should get suggestions for wifi add-ons only when they are in the process of ordering an internet product not before and not after.
At SELISE we carve out such business insights by consulting our partners and putting clever logics in place which effectively make the ordering experience a better one for the users of the platforms.